Performance marketing
Google, Meta, Snapchat, and TikTok, planned around enquiries and customers rather than reach alone.
Senior Digital Marketing Specialist & Business Developer
Turn Your Ad Spend Into Qualified Customers and More Sales.
I help businesses and medical clinics attract high-intent customers, increase bookings and sales, and connect advertising performance to real business outcomes through strategic paid media, conversion-focused funnels, and accurate tracking.
Trust and credibility
Built for businesses that need customers, not more reports
The work sits across paid media, the enquiry path, and the tracking that tells a business which activity is worth continuing.
More than one sector
Healthcare, education, real estate, e-commerce, and service businesses already appear in this portfolio.
Tracking and build
Landing pages, Meta Pixel, Conversions API, CRM, and the handoff after the enquiry.
Arabic and English
I work with the business directly. Where the company is based does not decide whether we can work together.
Business outcomes
What I Can Help Your Business Achieve
The technology matters only when it changes the quality of enquiries, bookings, and how clearly the business can see them.
01
More Qualified Leads
Attract potential customers with stronger intent to book, inquire, or purchase through targeted acquisition strategies.
02
More Sales & Bookings
Improve conversion opportunities across landing pages, customer inquiries, follow-ups, and the overall sales funnel.
03
More Efficient Customer Acquisition
Optimize advertising investment around qualified leads, acquisition costs, conversion rates, and business value.
04
Full-Funnel Tracking & Optimization
Connect advertising campaigns with websites, WhatsApp, calls, forms, analytics, CRM systems, and revenue measurement.
Platforms and technologies I work with
- Google Ads
- Meta Ads
- Snapchat Ads
- TikTok Ads
- GA4
- GTM
- Meta Pixel
- Conversions API
- CRM
Results and case studies
Noor Almamzar Medical Center
The only account published with screenshots. The figures are what those screenshots display. They are not a before-and-after test, and they are not claimed as personal results for the employment dates listed below.
Noor Almamzar Medical Center
Google, Meta, and Snapchat screenshots are on this page. TikTok is part of the media I buy, without a public screenshot here.
Click the screenshot to open it full size.
The business challenge
A multi-specialty medical center needs enquiries from people already looking for treatment, across more than one specialty. What is published here is the advertising screenshots, not a full sales report.
My strategy
Use Google where people are searching, and Meta and Snapchat where specialty demand can be reached. Keep calls, WhatsApp, and forms as separate enquiry paths so they can be read on their own.
What I implemented
Specialty campaign views, with calls, WhatsApp, and form actions visible in the Google ad-group screenshot. Meta and Snapchat are the social views published for this account.
Measured campaign results
The list beside the screenshot is copied from that screen. It is an account or view total for the printed range. It is not a lift versus a previous period.
Business impact
No booking count, paying-patient count, or revenue figure is published. A tracked conversion or a lead is an enquiry signal. It becomes a booking only after the clinic follows up.
Key takeaways
Read the date range before the total. Do not treat an advertising conversion as a sale. The useful question is how many of those enquiries were qualified and booked.
From Business Understanding to Measurable Growth
My Growth Framework
Eight stages, from how the business makes money to what is safe to scale. Open a stage if you want the detail.
Strategy
01–03
01Business Discovery & Goal SettingGoals & profitability
Understand the business model, profit margins, audience, commercial goals, sales capacity, and acquisition objectives.
02Market Research & Competitor AnalysisAudience & competitors
Research competitors, market demand, customer segments, offers, and positioning opportunities.
03Marketing Strategy & Media PlanningChannels & budget
Select platforms, plan campaign structure, allocate budgets, define KPIs, and build the testing roadmap.
Build
04–05
04Funnel Development & TrackingCRM & attribution
Connect advertising to landing pages, lead forms, calls, WhatsApp, CRM, conversions, and sales tracking.
05Creative Strategy & Campaign LaunchMessaging & execution
Develop creative briefs, advertising hooks, campaign messages, offers, and structured campaign tests.
Scale
06–08
06Performance Monitoring & AnalysisKPIs & lead quality
Analyze campaign performance, lead quality, CPL, CPA, conversion rates, bookings, and revenue where verified data is available.
07Continuous OptimizationTesting & improvement
Improve campaign performance using structured creative, audience, landing page, and funnel testing.
08Scaling & Sustainable GrowthRevenue & growth
Scale validated opportunities based on reliable business performance and acquisition economics.
Customer acquisition journey
The work does not stop when a campaign is live. Advertising is connected to the page, the lead, the CRM, and the commercial result the business can actually verify.
- Ads
- Landing page
- Qualified lead
- CRM
- Booking / sale
- Revenue analysis
A flexible first 90 days
What the first three months can look like
This is a working sequence, not a promise that a campaign will be profitable in 90 days. The pace depends on budget, industry, the data already available, and how the sales team handles enquiries.
01
Month 1 — Research, setup, and testing
Business analysis, competitor research, tracking validation, campaign strategy, and initial testing.
02
Month 2 — Optimization and lead quality
Analyze campaign data, improve targeting, optimize creatives, review qualified lead quality, and improve funnel conversions.
03
Month 3 — Validation and the next plan
Identify what the data supports, adjust spending, test measured scaling only where the numbers hold, and write the next growth plan.
Industries I help grow
Where acquisition has a commercial job
The priority is businesses that need qualified enquiries, bookings, or sales, and a way to see which marketing produced them.
Medical clinics and healthcare
The acquisition challenge
People searching for a doctor are not all ready to book. Specialty demand is easy to mix together.
How I can help
Separate high-intent search from broader social demand, and make calls, WhatsApp, and forms measurable on their own.
Real estate and property
The acquisition challenge
Enquiries are easy to buy and harder to qualify. Many never reach a serious viewing.
How I can help
Tighten the offer and the follow-up, and track which campaigns produce enquiries the sales team can work.
E-commerce and retail
The acquisition challenge
A click still has to survive the product page, the price, and the checkout.
How I can help
Connect catalog campaigns, the offer, and purchase tracking so spend is judged by orders, not only by traffic.
Education and service businesses
The acquisition challenge
Parents, students, and service buyers enquire in short windows, then go quiet if nobody answers.
How I can help
Pair the campaign with a clear page and a follow-up path, so an enquiry is not left as a click.
Organizations growth with me
Some of the businesses I'm working with and building their strategies to grow and gain more inquiries, appointment intent, and conversion tracking.
Noor Almamzar Medical Center
Open the case study
Sydney Medical Center
Arya Clinic
Value Poly Clinic
Clinica Jizel
Havana Medical Center
American Aesthetic
Saphire Clinic
Other sectors already listed
Events Planning
Complete digital solutions for event planning and management companies
Organizations:
- Yalseh
- Roze Events
- Lamsat Khaleej Events
- Shabab Al Emarat Events
Accounting & Taxation
Professional digital services for accounting and tax consultation firms
Organizations:
- NBN Auditing
- Al Mouwafak Accounting & Taxation
Legal Services
Digital marketing and web solutions for legal consultation companies
Organizations:
- Shazmlc
Social Media Management
Comprehensive digital marketing and tech solutions for social media agencies
Organizations:
- SMC (Social Media Care)
- UUMedia (Media Production, Podcast Stars)
Education & Beauty
Digital solutions for nurseries, schools, and beauty salons
Organizations:
- Multiple Nurseries
- Schools
- Beauty Salons
Retail & Services
E-commerce and digital marketing solutions for retail and service businesses
Organizations:
- Furniture Companies
- Rent Car Services
- Other Retail Businesses
- Afroda Fashion
Real Estate
Digital solutions and marketing strategies for real estate companies
Organizations:
- NMR Real Estate
- Exquisite Luxe Properties (ELP)
Dubai, UAE
About Me
I'm Ahmed Tarek, a Senior Digital Marketing Specialist and Business Developer.
I help businesses move beyond advertising metrics and focus on what matters most: qualified customer acquisition, more bookings, and measurable sales growth.
My background combines paid media strategy, full-stack web development, conversion tracking, and sales funnel optimization. This allows me to work across the complete customer journey — from the first ad impression to lead qualification and revenue measurement.
I've worked across healthcare, education, real estate, e-commerce, and service-based businesses, developing acquisition strategies that connect marketing investment to business objectives.
My approach is simple: understand the business, build the right strategy, measure what matters, and continuously improve performance.
6+ Years
In Freelancing
40+ Companies
In the current group role
Digital Marketing Specialist
Paid ads, lead generation, and campaign analytics
Where I have done this
Digital Marketing Manager · Al-Mouwafak Group of Companies
Feb 2025 – Present · Dubai
Marketing for 40+ companies, including e-commerce: Meta campaigns by industry, landing pages, CRM, and the scripts that connect them.
Digital Marketing Manager · Group of Nurseries
Jan 2025 – Present · UAE
Paid media across Google, Meta, Snapchat, and TikTok for nurseries in every emirate, plus the WordPress pages those ads land on.
Marketing Manager · English and More Institute
Nov 2024 – Feb 2025 · Dubai
Campaigns, SEO, and paid ads, with Meta Pixel, Conversions API, and lookalike audiences.
Languages
- English · Superior/Native
- Turkish · Superior/Native
- Arabic · Superior/Native
Skills & Expertise
Combining marketing expertise with technical skills
Digital Marketing
- Google Ads
- Meta Ads (Facebook & Instagram)
- Snapchat Ads
- TikTok Ads
- Offer and positioning
- Landing pages
- Conversion tracking
- Lead follow-up
Technical Skills
- WordPress
- CRM systems
- Meta Pixel and Conversions API
- API integration
- MySQL
- Server management
Websites I've built
Live links only. No screenshots of these sites are shown here.
Business Website
Hadreen Center
Complete website for Hadreen Center with custom CRM integration
What I did: Built the website
Technologies: WordPress, WPBakery, Custom CRM, Meta Pixel
VisitService Website
Nujom Al Mouwafak
Professional website for Nujom Al Mouwafak services
What I did: Built the website
Technologies: WordPress, WPBakery, SEO
VisitE-commerce
Al Mouwafak Rent Car
Car rental website with booking system and payment integration
What I did: Built the website
Technologies: WordPress, WPBakery, WooCommerce, Payment Gateway
VisitService Website
Social Media Care
Social media management and digital marketing services platform
What I did: Built the website
Technologies: Node.js, Next.js, React, TypeScript
VisitBusiness Website
Farm 555
Agricultural and farming services website with modern design
What I did: Built the website
Technologies: Node.js, Next.js, React, TypeScript
Visit
Questions before we start
Frequently asked questions
What types of businesses do you work with?
Medical clinics, real estate, e-commerce, education, and other service businesses that need qualified enquiries, bookings, or sales.
How much advertising budget should my business start with?
There is no universal starting budget. It depends on the offer, the cost of a useful customer, and how many enquiries the sales team can handle. We set that before spending.
How do you measure qualified leads and campaign success?
A click, an ad-platform conversion, a qualified lead, a booking, and revenue are different numbers. Success is the commercial result we can actually verify, not the largest number in the ad account.
Do you manage only ads or the complete customer acquisition funnel?
I can buy the media and also work on the page, the tracking, and the path after the enquiry. The scope is agreed for each business.
Can you connect advertising campaigns with our CRM?
Yes, where the CRM and the site allow it. The aim is to see which campaign produced a lead the team actually received.
How long does it take to collect meaningful performance data?
Long enough to see stable enquiry volume for your budget and sales cycle. A few days of spend is rarely enough to judge lead quality.
Do you work with businesses outside one city or country?
Yes. Where the business is based does not decide whether we can work together.
Can you help if our current ads generate leads but few sales?
That is usually a lead-quality, offer, or follow-up problem, not only a media problem. We look at who is enquiring and what happens after the enquiry.
Let's Find Your Next Growth Opportunity
Tell me about your business and your current marketing challenges. Let's explore how to improve customer acquisition and build a stronger growth strategy.
Get in Touch
Emailcontact@ahmadtarek.comPhone+971 56 140 4360Message me on WhatsApp
LocationDubai, UAE
Response TimeWithin 24 hours